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AXA Mansard, has teamed up with Nollywood sensation Uzor Arukwe for its 2026 Valentine’s Day campaign themed #PartnerForLife, reinforcing its commitment to building lasting relationships with customers beyond transactions.
The collaboration underscores the company’s strategic shift from being perceived solely as a claims payer to becoming a dependable life partner to its customers.
Speaking on the initiative, Tope Adeniyi, CEO of AXA Mansard Health Limited, described the campaign as a clear demonstration of the company’s unwavering promise to move from “payer to partner.”
“The theme #PartnerForLife is deliberate,” Adeniyi said. “We are not a transactional organisation. We are passionate about building meaningful and enduring relationships. Valentine’s Day offers us the perfect opportunity to put our words into action — reassuring our customers that we will stand by them through life’s milestones, challenges, and moments that truly matter.”
Also speaking, Adebola Surakat, Chief Marketing Officer of AXA Mansard, explained that the choice of Uzor Arukwe was intentional and value-driven.
“Uzor is not just a symbolic figure for this season; he embodies love, empathy, and care. More importantly, he reflects a customer-first mindset. He consistently gives his best to entertain and inspire his audience, placing them at the centre of his craft. That alignment with our own customer-first philosophy made him a natural partner for this campaign,” Surakat said.
As part of the Valentine’s activation, AXA Mansard is launching a social media challenge that invites customers to tag their ‘safe space’ — the people who make life meaningful simply by being present. Entries with the highest engagement stand a chance to win exclusive health insurance packages.
Over the past three years, AXA Mansard has engaged thousands of Nigerians in reshaping the narrative around insurance and protection — positioning it not as a one-off transaction, but as a long-term commitment designed to deliver tangible value and peace of mind.
With #PartnerForLife, the insurer deepens that message, reminding customers that true partnership goes beyond promises — it is about showing up, consistently and compassionately.
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