EMOSIM Has Made International Connectivity Borderless, Affordable, Reliable — Khosla

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Aditya Raj Khosla, Chief Commercial Officer (CCO) of EMOSIM, in this exclusive interview with SYLVESTER ENOGHASE, speaks on how EMOSIM’s borderless mobile experience is designed to cater to Nigeria’s growing community of frequent travelers, digital entrepreneurs, and remote workers and making global connectivity more accessible than ever before. Excerpts:

Can you walk us through your experi­ence in telecom product innovation and how you’ve applied it to EmoSIM’s de­velopment?

My career has always been root­ed in telecom innovation — from value-added services and mobile gaming to large-scale MVNO operations. At EmoSIM, I’ve ap­plied this background to build a product that removes traditional pain points of physical SIMs and roaming. We focused on instant digital access, localised bundles, and partnerships that ensure our technology is as relevant for an African traveler in London as it is for a European tourist arriving in Lagos.

How do you envision EmoSIM chang­ing the landscape of international travel communication, and what role do you see it playing in the market?

I see EmoSIM redefining how travelers connect. Instead of land­ing in a new country and hunting for SIM cards or paying exorbitant roaming fees, travelers simply acti­vate EmoSIM digitally. Our goal is to make international connectivity borderless, affordable, and reliable — and in doing so, to position Emo­SIM as a core enabler of Africa’s digital travel ecosystem while also serving global travelers.

What strategies would you implement to ensure seamless customer experience and support for EmoSIM users across 190+ countries?

We’ve invested heavily in us­er-friendly onboarding through our app, instant QR activation, and 24/7 multilingual support. Behind the scenes, we leverage Tata Com­munications’ global network back­bone for resilience. Our approach combines robust infrastructure with localised customer support, ensuring travelers feel assisted no matter where they are.

How does EmoSIM’s business model differ from traditional tele­com companies, and what advan­tages do you see in your approach?

Traditional telecoms are built on physical distribution, long-term contracts, and roaming revenues. EmoSIM is 100% digital — app-based, borderless, and flexible. This makes us more agile, cost-efficient, and traveler-focused. Instead of ty­ing customers down, we empower them with short-term, transparent data packs.

Can you elaborate on the technical chal­lenges you’ve faced in developing Emo­SIM’s eSIM technology, and how you’ve overcome them?

The main challenges have been integrating with multiple opera­tor partners worldwide, ensuring eKYC compliance, and creating a seamless activation journey across diverse devices. We’ve overcome this through strong technical alli­ances, particularly Tata Communi­cations, and continuous iteration of our app UX.

What measures are in place to ensure the security and reliability of EmoSIM’s services, particularly in regions with varying network infrastructure?

We use carrier-grade encryption and partner with Tier-1 operators to ensure data security. Our net­work design prioritises redundan­cy, uptime, and resilience. In re­gions with weaker infrastructure, we’ve structured multi-operator fallbacks to keep customers con­nected.

How do you plan to expand EmoSIM’s coverage and partnerships to further enhance its global reach?

Our growth strategy is two-fold: deepen coverage through addition­al MNO/MVNO partnerships and broaden distribution by integrat­ing EmoSIM into banking, travel, and airline platforms. For exam­ple, we’re piloting bundles with financial institutions and explor­ing tie-ups with travel insurance providers.

What role do you see data analytics play­ing in informing EmoSIM’s product de­velopment and customer engagement strategies?

Analytics are central to how we evolve — from understanding trav­el corridors to optimizing bundle pricing. Insights from user behav­ior help us tailor packs, improve retention, and design personalized offers for both leisure and business travelers.

Can you discuss the importance of Emo­SIM’s app-based activation and QR code functionality in enhancing user experi­ence?

Instant activation via our app or QR codes eliminates the friction of physical SIMs. It’s particularly powerful for first-time eSIM users, as it brings convenience and imme­diacy. This also allows us to upsell or cross-sell services seamlessly within the app.

How does EmoSIM plan to balance af­fordability with the quality of its services, ensuring competitiveness in the market?

We achieve this by negotiating directly with operators to pass cost efficiencies onto customers while maintaining high-quality service. Our flexible bundles (daily, weekly, monthly, or corridor-specific) mean travelers only pay for what they need — no hidden roaming costs.

What steps is EmoSIM taking to educate potential customers about the bene­fits of eSIM technology and EmoSIM’s unique value proposition?

Education is key because eSIM is still new for many. We run aware­ness campaigns with partners, use in-app tutorials, and simplify the onboarding process so first-time users can activate confidently. Our Nigerian and African focus also means local languages and relat­able messaging.

How does EmoSIM’s focus on the Nigeri­an market and African travelers influence its product development and marketing strategies?

Africa has one of the world’s fastest-growing travel populations. By focusing on this segment, Emo­SIM ensures its pricing, bundles, and partnerships are locally rele­vant. For example, corridor packs between West Africa, Europe, and the Middle East reflect real travel flows.

Can you share insights on the compet­itive landscape of eSIM providers and how EmoSIM differentiates itself?

Competitors like Airalo, Holafly, and Vodafone target global travel­ers broadly. EmoSIM differentiates itself by combining global reach with local depth — tailored African corridors, local support, banking/travel integrations, and pricing op­timized for regional realities.

What are the key performance indicators (KPIs) that EmoSIM uses to measure its success, and how do you track progress towards these goals?

Our KPIs include active user growth, average revenue per user (ARPU), churn rates, bundle uptake by corridor, and partner integrations. We track progress through real-time dashboards and quarterly reviews with our techni­cal and commercial teams.

Looking ahead, what are the most signif­icant challenges and opportunities that EmoSIM faces in the evolving telecom and travel industries?

Challenges include regulatory variations across markets, device compatibility, and educating a di­verse user base. Opportunities lie in bundling travel-related services — insurance, payments, loyalty — and in positioning EmoSIM as Afri­ca’s digital travel companion, while continuing to scale globally.

Acknowledgment

I would also like to credit my Co-Founder, Jimmy Eboma, and our CEO, Karn M Gulati, whose vision, leadership, and collaboration have been instrumental in shaping EmoSIM’s journey. Their contributions continue to inspire our team as we drive innovation and growth across Africa and globally.