ISAAC ASABOR
The grand final of the Cannes Lions International Festival of Creativity celebrated several brands across the globe for their outstanding performances and contributions to the creative industry within the review period.
The week-long annual event, saw Publicis being recognised as the year’s agency and second place in Network of the Year.
Omnicom cliched the first place as the Media Network of the Year, and secured the second position as the Creative Company of the Year.
Coca-Cola also topped the creative brand of the year, followed by Heineken and Apple.
Simon Cook, CEO of LIONS, while speaking at the grand finale, said: “As we wrap up another year of the Cannes Lions International Festival of Creativity, I hope everyone feels an extraordinary sense of pride and a rejuvenated sense of energy and inspiration in our industry.
“I’d like to congratulate every winner – as well as those shortlisted, on being recognised by your peers as demonstrating the greatest, most effective creativity our industry has to offer.”
The grand final of the Awards Show also awarded the following Lions categories: Film, Glass: The Lion for Change, Sustainable Development Goals, The Grand Prix for Good and The Dan Wieden Titanium Lions.
In the Film Lions, celebrating the creativity of the moving image, 53 Lions were awarded: nine Gold, 16 Silver and 26 Bronze. The Jury chose to award two Grands Prix.
The first went to ‘WoMen’s Football’ for Orange by Marcel, Paris, France, while the second Grand Prix was awarded to ‘Play It Safe’ for Sydney Opera House by The Monkeys, Accenture Song, Sydney.
Glass: The Lion for Change, which honours culture-shifting creativity, awarded seven Lions: one Gold, two Silver and three Bronze. The Grand Prix went to ‘Transition Body Lotion’ for Vaseline Proderma Transition Body Lotion by Ogilvy, Singapore.
The Sustainable Development Goals Lions, which celebrate creative problem-solving, solutions or other initiatives that harness creativity and seek to positively impact the world, awarded 20 Lions: four Gold, five Silver and 10 Bronze.
The Grand Prix went to ‘Renault – Cars To Work’ for Renault by Publicis Conseil, Paris, France.
In The Dan Wieden Titanium Lions, honouring provocative, boundary-busting, envy-inspiring work that marks a new direction for the industry.
The Jury chose to award four Titanium Lions, and the Grand Prix went to ‘DoorDash-All-The-Ads’ for DoorDash by Wieden+Kennedy, Portland and Superette, San Francisco.
The Cannes Lions Grand Prix for Good recognises and celebrates the use of creativity to positively impact not only businesses and brands but also the world at large.
The Jury chose to award this year’s Grand Prix for Good to three ads, ‘The First Speech. Russia’, ‘The First Speech. Turkey’, and ‘The First Speech. Venezuela’ for Reporters Without Borders by Innocean, Berlin.
Special Awards were also announced at the event. To demonstrate the Cannes Lions’ commitment to transparent and accurate results, the four-stage award process includes PwC as a Process Integrity Partner.
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