BMW expects a slight drop in pre-tax profit this year due to higher R&D, manufacturing and personnel costs, with a decrease in used car prices also contributing to the decline.
The automaker reported a fall in its first-quarter profit margin in its automotive segment as persistently higher costs weighed on its bottom line and demand for luxury cars in China remained muted.
The automaker’s pre-tax margin in the car segment fell to 8.8 per cent from 12.1 per cent a year earlier and below the 9.2 per cent expected by analysts in a company-compiled consensus.
First-quarter revenue dropped slightly despite a 1.1 per cent increase in car sales.
BMW’s sales of full-electric cars rose 28 per cent to 83,000 vehicles in the quarter after the brand introduced a range of battery-powered models that look very similar to its comparable gasoline models.
During the pandemic supply chain shortages meant automakers were able to charge higher prices for their vehicles and were able to sell cars coming off lease for more because of strong demand for used cars.
BMW is investing heavily in electric vehicles and model revamps across its line-up and expects record spending this year, up from 7.5 billion euros last year.
“This year, it will be more important than ever to maintain our strategic course,” Walter Mertl, Chief Financial Officer, said in the statement, recently.
“The investments needed in the digital and electric future of our company are the highest they have ever been,” he added.
BMW rivals Mercedes-Benz and Porsche are also spending heavily as Germany’s automakers try to tackle growing competition in the EV market from China and Tesla.
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