LAGOS – National Association of Nigeria Travel Agencies (NANTA) has confirmed its strategic participation as a registered exhibitor at the World Travel Market (WTM), which commences November 5 through 7, 2024 in London, United Kingdom.
A statement by Mrs. Adelola Adewole, the Public Relations Officer (PRO), NANTA, also said that the association was introducing a prolific and innovative hashtag, which captured its massive membership presence and marketing reach.
Adewole, stated that this signified the intent of the association leadership to maximise the full potential of digital technology in marketing communications.
She urged NANTA members who had registered and confirmed their participation to further escalate their brand and organisational skills through the coloured electronic flyer embossed by the the WTM logo, indicating the association’s registered pavilion for easy location for trade enquiries and information about Nigeria cultural tourism products and offerings.
The association, apart from the “# I will be at wtm,” hashtag, would also weekly unveil additional hashtags to drive robust digital marketing presence and reach, targeting foreign trade opportunities interested in Nigeria cultural tourism market, Adewole said.
According to her, on its WTM delegates platform, about a 100 members of the association with visas and confirmed hotel bookings had embraced the NANTA/ WTM hashtag train with their pictures and agency’s identity, flourishing their Facebook, Instagram and other social media handles, deliberately tagging their vast local and international contacts, which had endeared the association to the Reeds exhibition, organisers of the biggest global tourism trade event.
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