Most of us may use our iPhones just to take cute cat videos or film a child’s dance recital, but it can do more, and Apple wants us to know it. Grammy-award-winning musician The Weeknd used the new iPhone 16 Pro to shoot his new music video for his song Dancing In The Flames, Apple announced at its live event on Monday. The video includes a cool effect generated by the phone’s slo-mo 4K resolution setting at 120 frames per second.
Catch Up On What Happened At the Apple Event
“Shooting (in 4k resolution at 120 frames per second), really helped us to slow down reality,” Eric Hendrickson, the video’s cinematographer, said in a video shared at the Apple event. “(It helped) slow down the elements, slow down The Weeknd’s movement. You didn’t have to think like, ‘oh, it’s just an iPhone.’ We just pushed it as far as we normally do, really creating epic shots.”
The Weeknd premiered Dancing In The Flames in a one-night-only concert livestreamed from São Paulo, Brazil on Sept. 7. Billboard’s review said the new song “has the hallmarks of a hit from first listen,” writing that the singer’s voice “soars over an indelible synth line, singing of an odyssey where ‘We’re dancing in the flames/ It’s indescribable.'”
This isn’t the first time The Weeknd has been involved with Apple products. In July, Apple announced that an immersive performance by the musician would come to the Apple Vision Pro headset.
The new Apple phones will be available for pre-order Sept. 13, and available in stores as of Sept. 20.
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