Coscharis Motors Plc, a subsidiary of Coscharis Group, the Nigerian owned conglomerate, won multiple awards at the 2024 Nigerian Auto Journalists Association (NAJA) awards, held recently in Lagos.
The company won the awards as the ‘Multi – Luxury Company of the Year’ while one of its iconic luxury brand, Range Rover Autobiography was adjudged as the ‘Nigeria Luxury SUV’ of the year at the awards that had crème-dela-crème of the industry on ground.
A statement by Mr. Abiona Babarinde, the General Manager, Marketing and Corporate Communications, Coscharis Group, said that Coscharis Motors over the years has been a household name when it comes to top notch globally respected luxury automobile brands in Nigeria going by the various luxury brands in their robust brand portfolio.
The company has been the exclusive representative in Nigeria of the British iconic luxury brand of the Jaguar Land Rover and the German pride in the luxury segment of the BMW brand over many decades.
The company also in 2023, added another new luxury brand from United Kingdom into the Nigerian market, which is the Grenadier from the Ineos group in UK.
The Grenadier is a brand-new product globally, which is equally being represented in Nigeria by Coscharis Motors as a new addition to its existing ‘House of luxury’ when it comes to automobile of repute.
The luxury SUV category was keenly contested with other tested luxury brands, but the Range Rover Autobiography came tops according to the organisers after strong consideration of the market acceptance of the Range Rover Autobiography in all ramifications.
The All New Range Rover Autobiography variant is revolutionary, reliable and a class on its own with its special appeal, style that resonates with its priority audience when it comes to luxury, class, comfort and performance.
Receiving the award on behalf of Coscharis Motors, Babarinde dedicated the award to all the Coscharis Motors customers, especially the luxury brand enthusiasts for their acceptability of all the luxury brands in the Portfolio namely the Jaguar LandRover, BMW and the new Grenadier respectively as their preferred luxury automobile of choice.
He explained that the awards only reconfirmed the company’s expertise in delivering topnotch luxury experience to its premium customers, while maintaining the global standard of brand positioning to discerning customers in the dynamic Nigerian market.
He added: “Representing these globally respected iconic brands over the years exclusively in Nigeria involves consistent delivering of value for money that involves the total luxury experience from the point of brand awareness to the purchase stage and the aftersales service experience to deliver the peace of mind required.”
Also, Mr. Josiah Samuel, Group Managing Director of Coscharis Motors Plc, also dedicated the awards to the company’s loyal customers for their patronage and acceptance of the brands with a promise to continually create more value in the automobile industry in Nigeria.
He said: “There can’t be another best way to end the business year in 2024 than with these set of prestigious awards despite all the business challenges in the year and more importantly that the awards are coming from a very critical stakeholder / partner like the media’.
The award event expectedly attracted various stakeholders that are players in the automotive sector in Nigeria.
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