Nestlé Nigeria’s has on Monday announced the launch of its new iconic and sustainably packaged breakfast cereal, Golden Morn, underscoring the brand’s dedication to providing nutritious food while championing environmental responsibility. This significant update reflects Golden Morn’s over three-decade legacy of nourishing Nigerian families and its forward-thinking approach to sustainability.
Aligned with Nestlé’s global recycling vision, the new packaging is a testament to the company’s pledge to ensure that more than 95% of its plastic packaging is recyclable by 2025. Crafted with sustainability at its core, the packaging utilises materials that are easier to recycle, thereby reducing environmental impact and fostering a circular economy.
Wassim Elhusseini, Managing Director, Nestle Nigeria, at the press conference with select Journalists from diverse media organisations said, “At Nestlé, our responsibility, in addition to delivering nutritious products, also includes safeguarding our planet for future generations, and added that “Today, over 80% of all Nestlé’s packaging in Nigeria is optimised for recycling and we are happy that Golden Morn’s packaging has been upgraded to a designed for recycling laminate from the previous aluminum foil packaging. By embracing recyclable materials, we are not only minimising waste but also reinforcing our leadership in environmental stewardship within the industry.”
Proudly developed in Nigeria for Nigeria, Golden Morn has been a staple in Nigerian households for more than 38 years, offering a delicious and wholesome start to the day. Crafted from locally sourced maize and soya, the cereal is rich in essential vitamins and minerals, including vitamins A, B1, B5, C, and iron. The new 100% recyclable laminate packaging further solidifies Golden Morn’s commitment to both nutrition and sustainability.
Mr. Omofasa Orhiunu, Category Manager, Dairy, said “Golden Morn is more than just a breakfast cereal; it’s a brand driven by purpose, dedicated to nourishing families across Nigeria, while protecting the planet for the next generation. He added “As we introduce our new sustainable packaging, we remain committed to delivering the same great taste and nutrition that Nigerians have trusted for over 38 years.”
As gathered, Golden Morn’s commitment is not only grounded in nutrition but also in its focus on local sourcing. The brand sources 100% of its maize and soya locally, collaborating closely with Nigerian farmers to ensure the freshness and quality of its ingredients. This partnership guarantees a superior product while bolstering the local economy and empowering farming communities.
The repackaged Golden Morn features a contemporary design with bright, eye-catching colors and updated graphics that highlight Golden Morn’s key ingredients and health benefits. The new packaging is also more environmentally friendly, incorporating recyclable materials as part of Nestlé’s sustainability efforts.
Journalists attending the event were treated to a comprehensive presentation on the new features of the Golden Morn packaging, including insights into the design process and the brand’s commitment to sustainability. The event also included a tasting session, allowing attendees to enjoy the familiar taste of Golden Morn in its new packaging.
The introduction of the repackaged Golden Morn aligns with Nestlé’s broader strategy to continuously improve and adapt its products to meet evolving consumer preferences and market trends. By enhancing both the visual appeal and the environmental impact of its packaging, Nestlé Nigeria demonstrates its dedication to innovation and sustainability.
Made with whole grains and fortified with essential vitamins and minerals, the Nestle Golden Morn Cereal is a nutritious and energizing way to start the day. It provides a good source of fiber and essential nutrients to keep the family feeling full and ready to tackle the day. The large, family-sized boxes ensure consumers have plenty of cereal on hand to fuel busy mornings. Nestle Golden Morn is also perfect for after-school snacks or a quick and healthy pick-me-up anytime.
Not only does it has delicious taste and wholesome goodness, the bulk pack is a convenient and cost-effective way to keep the family happy and energized, and it is perfect for families and those who love Golden Morn as it is nutritious and fortified, particularly as it contains whole grains that are locally sourced from its empowered farmers, even as it contains vitamins, and minerals for a healthy breakfast.
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