This year’s Next Titan Nigeria competition is set to commence nationwide with auditions in February 2025, spanning Port Harcourt, Abuja, Enugu, and Lagos, along with an online submission process to select 20 entrepreneurs for a grand prize of N50 million.
Expectedly, the 20 ambitious entrepreneurs in Nigeria will compete for a N50 million grand prize in the 10th anniversary edition- The Next Titan Nigeria Season 10, the country’s foremost entrepreneurial reality TV platform.
Tagged ‘The Unconventional’, this milestone season promises to push the boundaries of entrepreneurial innovation and creativity in Nigeria, showcasing the transformative power of ideas.
Speaking at a press conference in Lagos this week, Mide Akinlaja, the Executive producer, The Next Titan, described the show as a unique platform that transforms business ideas into success stories for young entrepreneurs.
According to him, “Season 10 of this competition will not only showcase the entrepreneurial potential of our youth but also challenge them to demonstrate creativity, resilience, and innovation in real-world business scenarios. This is more than a reality TV show; it is a movement aimed at empowering young Nigerians to become job creators.
“Over 10 weeks, the contestants will tackle business tasks and challenges designed to test their skills in marketing, sales, advertising, and philanthropy, with weekly eliminations in the Titan boardroom.”
This year’s competition begins with nationwide auditions in February 2025, spanning Port Harcourt, Abuja, Enugu, and Lagos, along with an online submission process. From these auditions, the top 50 candidates will enter a rigorous boot camp, culminating in the selection of 20 finalists who will live together in the Titan House..
“After this, the top 50 would be selected for top 50 boot camp, before the 20 final contestants with brightest ideas would be shortlisted to live together in the Titan House, and to compete by carrying out weekly business tasks and challenges around the city of Lagos for 10 weeks on television, and with weekly evictions during eviction shows in the Titan boardroom.
“Today’s event will activate the registrations for the season 10 and the call for entries will close by January 25, 2025, after which audition will begin in February, starting with Port Harcourt, then moving to Abuja, Enugu, and Lagos, before other pre-show activities such as top 50 boot camp; and premiere gala where the top 20 will be unveiled,” Akinlaja explained.
Also speaking at the event, Kunle Olamuyiwa, the country manager of Betano, a headline sponsor of the realty television show said the partnership marks a significant milestone for the firm.
Olamuyiwa explained that the show resonates with the values of Betano, describing the show as a platform that nurtures and showcases next generation of Nigeria’s business leaders.
“By partnering with The Next Titan, we support other entrepreneurs in their journey and achieving their dreams by joining forces with the Next Titan to encourage creativity and innovation, and help the entrepreneurs reach new heights” he said.
Muyiwa Akande, the group head, corporate communication manager at SIFAX Group said the company will keep supporting The Next Titan because of the obvious positive impact in the lives of many Nigerian youth.
“We will keep supporting the Entrepreneurial Realty Television Show because we keep seeing values, and tangible progress in the lives of past participants,” he said.
The immediate past winner of the Entrepreneurial Realty Television Show, Eric Anthony, said participating in the show besides winning the prize money has changed the person business-wise.
“My participation was more like a coincidence because I was not ready to leave my business for that long days of the competition.
“However, I came out with a wonderful feeling, such a transformative feeling to rule my world which came from the camping impact,” he enthused.
Victor Emaye, the first runner up in season eight said his participation in the show gave him the opportunity to learn to grow his confidence in his abilities.
The organisers disclosed that the show is designed as an entertainment and will be delivered through an exciting entertainment vehicle but its primary purpose is to awaken the entrepreneurial spirits of audacity and creativity of young Nigerians thereby accepting responsibility of being masters of their own destinies.
Other sponsors present at the event include Lifemate Furnitute, Nikky Taurus, Arik Air, among others.
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